Fundraising technology has undergone significant transformations over the years. The advent of QR codes and online forms has streamlined the donation process, allowing organizations to reach a wider audience with ease. These advancements have opened new avenues for charitable contributions, catering to the tech-savvy donor.
However, the industry as a whole is currently facing a challenge that technology alone cannot solve—the decline of first-time donors. According to the Association of Fundraising Professionals (AFP Global), first-time donors decreased by 16.9% in 2023. The reasons behind this decline are many, ranging from economic uncertainties to a lack of connection with the cause.
During the pandemic, everyone shifted away from in-person events. These events, from galas to charity runs to alumni dinners, had historically provided a vital touchpoint between organizations and potential donors. The good news? They have making a strong return, often stronger and more impactful than ever before.
Data from OneCause's 2024 Fundraising Outlook Report
Organizations who employed all in-person or a mix of in-person and hybrid events to appeal to wider audiences once again saw greater success rates than nonprofits who held all virtual events.
The Power of In-Person Connection
In-person fundraising events offer a unique advantage that digital platforms struggle to replicate: the power of human connection. There's something about being physically present, sharing space with individuals united by a common goal that can be really powerful.
Don't underestimate the power of human connection.
The Edge of Physical Kiosks Over QR Codes
QR codes have become a popular tool for facilitating donations. They offer convenience, allowing donors to contribute with just a few taps on their smartphones. However, physical kiosks at events provide an unmatched level of visibility and accessibility.
Imagine a kiosk at a fundraising event, prominently placed and with a vibrant banner. Its presence is not just noticed; it's felt. Unlike a QR code that might be easily overlooked or forgotten, a kiosk stands as a constant invitation to contribute. It's always ready, requiring just a few taps to complete a donation.
An example QR code and kiosk. Which would you be more likely to interact with?
The Magic of Something Physical
Consider the atmosphere of a charity fundraising dinner. The air is charged with positivity and the collective desire to make a difference.
A physical kiosk at this type of event, can become an invaluable asset. Positioned strategically, it serves as a physical reminder of the purpose of the evening. It invites guests to contribute in a manner that feels meaningful and immediate.
Capture the Moment with Kind Kiosk
We want to help you capture these magical moments by incorporating a physical kiosk into your fundraising strategy. Book a free intro call to see how we can help!