Donations Declining in 2024? In-Person Could be the Key
Fundraising technology has undergone significant transformations over the years. The advent of QR codes and online forms has streamlined the donation process, allowing organizations to reach a wider audience with ease. These advancements have opened new avenues for charitable contributions, catering to the tech-savvy donor.
However, the industry as a whole is currently facing a challenge that technology alone cannot solve—the decline of first-time donors. According to the Association of Fundraising Professionals (AFP Global), first-time donors decreased by 16.9% in 2023. The reasons behind this decline are many, ranging from economic uncertainties to a lack of connection with the cause.
During the pandemic, everyone shifted away from in-person events. These events, from galas to charity runs to alumni dinners, had historically provided a vital touchpoint between organizations and potential donors. The good news? They have making a strong return, often stronger and more impactful than ever before.
Data from OneCause's 2024 Fundraising Outlook Report
Organizations who employed all in-person or a mix of in-person and hybrid events to appeal to wider audiences once again saw greater success rates than nonprofits who held all virtual events.
The Power of In-Person Connection
In-person fundraising events offer a unique advantage that digital platforms struggle to replicate: the power of human connection. There's something about being physically present, sharing space with individuals united by a common goal that can be really powerful.
Don't underestimate the power of human connection.
The Edge of Physical Kiosks Over QR Codes
QR codes have become a popular tool for facilitating donations. They offer convenience, allowing donors to contribute with just a few taps on their smartphones. However, physical kiosks at events provide an unmatched level of visibility and accessibility.
Imagine a kiosk at a fundraising event, prominently placed and with a vibrant banner. Its presence is not just noticed; it's felt. Unlike a QR code that might be easily overlooked or forgotten, a kiosk stands as a constant invitation to contribute. It's always ready, requiring just a few taps to complete a donation.
An example QR code and kiosk. Which would you be more likely to interact with?
The Magic of Something Physical
Consider the atmosphere of a charity fundraising dinner. The air is charged with positivity and the collective desire to make a difference.
A physical kiosk at this type of event, can become an invaluable asset. Positioned strategically, it serves as a physical reminder of the purpose of the evening. It invites guests to contribute in a manner that feels meaningful and immediate.
Capture the Moment with Kind Kiosk
We want to help you capture these magical moments by incorporating a physical kiosk into your fundraising strategy. Book a free intro call to see how we can help!